The beauty world loves to leverage anti-aging language to target consumers. The industry knows how to speak to the consumer psyche to drive purchases. That’s one of many reasons I’m currently studying the industry.
In this read, you will learn about collagen, the future of the collagen market ($$$), advice on collagen purchases, and obtain three key takeaways.
Collagen is a protein that gives structure to bone, skin, and joints. Roughly 30% of the body’s protein is made up of collagen. The protein can be found in moisturizers, serums, eye creams, hair products, and more.
The protein can also be found in food, and certain foods even boost the production of collagen within the body. Beef bone broth and fish are common examples of foods with collagen. Leafy vegetables, berries, and nuts support collagen production.
Collagen is often emphasized in cosmetic products today. “The global collagen market size was valued at USD 9.1 billion in 2022 and is anticipated to expand at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030” (grandviewresearch.com). A contributing factor to this projected growth? The cosmetics industry.
Of course, the cosmetics and beauty industries influence the collagen wave. The protein does wonders for the body. However, there is more we can do to look younger and be healthier than purchasing cosmetics and supplements.
The other day, Sumanthi Reddy wrote in the WSJ about collagen supplements and posed the question, do collagen supplements really make your skin, hair, and bones healthier?
What Reddy consistently calls out in the post is how the best way to obtain healthier bones, skin, and hair is through a holistic approach. Her conversations with different doctors emphasize so. For example, Dr. Russell in New York recommended the following,
“– recommends steps such as consuming sufficient amounts of vitamin D and calcium, exercising and maintaining a healthy weight.”
In addition to this holistic lifestyle advice, one should also remember that the supplement industry does not have strict FDA regulations to go to market. That means the product is “more likely to have inaccurate labeling or contamination” (Reddy, WSJ).
It’s not just the supplement industry though. My weeks of research are unveiling how the beauty industry does not have nearly as many regulations as one might think either. In an effort to help educate others, I share with you three key takeaways:
3 Key Takeaways:
- A holistic lifestyle is the best approach for a healthier, and possibly younger-looking, body.
- The collagen market is booming.
- Read the ingredients. Be cautious of the products you purchase – supplements, beauty, food, etc.
As always, I am sharing as I go. I hope today you enjoyed learning about collagen and the close relationship between the collagen market and the cosmetics industry. Like, comment, message, or share as you wish.